Some webmasters wonder whether they should use .htm or .html as the file extension for their web pages. Which file ending is better for search engine optimization purposes?

Google has just released a special search form for its AdWords ads. The search form allows you to quickly find out the position of an AdWords ad.

Learn how to lower your advertising costs while increasing your profit with optimized Google AdWords campaigns.

Google Labs have just released the beta version of a new Google tool: Google Suggest. This article explains all you need to know about Google Suggest.

Last week, two statements about Google PageRank started a new discussion about this topic. Is Google PageRank just for entertainment purposes or is it for real?

All you need to know to get your web site into Yahoo's search engine results. Learn how Yahoo's spider works and why it is important to be listed in Yahoo.

Although these little orange RSS images look very inconspicuous, they can help you to improve the link popularity of your web site.

Five days ago, Microsoft launched a beta version of their long awaited new search engine. The new MSN Search doesn't rely on Inktomi technology anymore. It's a new search engine that has been built from ground up. What is special about the new search engine?

Many text link broker web sites have appeared on the Internet. These web sites allow you to rent links from other web sites on a monthly basis. Is this something you should consider for your web site? What can you expect from these text links?

Recently, a new technique of faking the PageRank number of a web site has become popular. For example, a rather dubious adult web site managed to get a PageRank of 10.